Dr. Barbi has produced social media content since 2018. Currently, she invests in TikTok, her own website and in service improvements. These improvements include the acquisition of the Eyer fundus camera.

Google ads for doctors is a tool that helps you bring new patients to your office. We all know that people search on Google for what to do, where to go, what to buy and even which doctor to choose. This resource allows your ad to be shown exactly when someone is...

Unfortunately, doctor and stress may walk side by side. The routine of these professionals is often quite troubled, with long days in different workplaces, several patients, relationship with suffering and death and difficult decision-making. The pandemics worsened...

Google is the most used search engine on the internet. There are 5.5 billion searches a day worldwide. In fact, the platform brings answers to countless and unimaginable types of questions. In addition, it also takes the internet user wherever he/she wants. With...

Managing medical clinics can, indeed, be a real challenge for doctors.  Office management involves various simultaneous responsibilities, such as organizing data, financial control, personnel administration, marketing and patient experience, inter alia.  So, many...

Business Intelligence (BI) is a concept aimed to assisting business management from collection, management and analysis of data. Even in the healthcare area. More and more offices, clinics, hospitals and other institutions in the sector have joined the system. Its...

Have you heard about the advantages of Clubhouse for doctors? One of the latest social networks has stood out due to the quality content shared by professionals who are references in the health area. One of the great features in the new platform is the exclusive use...

Have you heard of blockchain in health? This technology is an incorruptible, decentralized and transparent data security system. It has a robust encryption that hides the IDs both from the users and owners of the information. In addition, it can only be validated by...

Attracting patients is one of the most important issues on the agenda of office and clinic managers. After all, any business needs customers to exist.  Including the healthcare services. In recent years, the rise of internet has strongly changed the consumer-business...

The use of robotics in health has grown increasingly in recent years. By 2025, global investment in this sector is expected to increase approximately 20%, according to a report from Zion Market Research. The technology generates several advantages for doctors and...

Mydriasis is common in ophthalmological exams that require a complete visualization of the eye structure. As the practice allows to evaluate the whole extension of the lens, it helps to diagnose diseases as glaucoma, diabetic retinopathy, AMD and others. However,...

In fact, artificial intelligence in the diagnostic medicine has been showing positive and promising results. More than that, the development of more and more innovative software has been revolutionizing the sector by delivering more speed, precision, quality,...

Indeed, managing medical clinics can be a challenge for doctors.  Office management involves various simultaneous responsibilities, such as organizing data, financial control, personnel administration, marketing and patient experience, inter alia.  As many specialists...

Have you ever heard of medical marketing? Ascension of social media has made it essential for trademarks and companies to be present and accessible for their customers. That includes your office.  Undoubtedly, advertisement can be a powerful ally to increase your...

Before Covid-19, telemedicine in Brazil was still considerably limited. For instance, the regulation law dates from 2002 and only allows three modalities: issue of remote reports, teleducation and teleassistance. However, the activity has earned space during the...