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Phelcom Technologies is proud to expand its mission of transforming eye care globally. The company’s presence in the United States is a key part of that journey, led by a passionate team based in Cambridge, Massachusetts.
Located in the heart of Kendall Square, Phelcom is housed at the Cambridge Innovation Center (CIC), a vibrant innovation hub that fosters collaboration, growth, and innovation.
“Being located in such a vibrant healthcare ecosystem like Cambridge is important because it helps us build relationships with world-class doctors and the best innovators in the world,” says Gabriel Finch, Sales and Business Development Supervisor for the US Market.
It’s a natural fit for Phelcom, whose mission is to make visual health more accessible through innovative tools like the Eyer2 Basic — a portable, versatile fundus camera transforming the way photo documentation is performed.
Cambridge Innovation Center (CIC), Cambridge, Massachusetts.
US Team
The US team is composed of four professionals focused on sales, business development, and customer success.
For them, working with a technology that truly makes a difference is a shared motivation. “I love working at Phelcom because we are impacting eye care and health care all over the world,” adds Josh Hulsander.
Beyond the technology, the company culture is also a key driver. “I love the team spirit, even across countries I always feel supported and connected,” shares Marcela Martins, whose main focus is prospecting.
For Finch, what stands out is the global aspect of Phelcom’s work. “Getting to work with clients all over the world, whether it be from South America to Japan, to the Middle East, to Europe, it’s a wide breadth of types of doctors that we get to talk to and all from different parts of the globe”.
In addition to supporting the growing US customer base, the team collaborates closely with colleagues in Brazil, reflecting Phelcom’s strong international spirit.
“My favorite thing about Phelcom is being able to work with our international team in Brazil as well as our team in the Cambridge office,” says Emily Homiller, the fourth sales professional that composes the US Team.
Phelcom US team members, from left to right: Josh Hulsander, Emily Homiller, Marcela Martins, and Gabriel Finch.
Eyer2 Basic: An improved way to deliver eye care
At the heart of Phelcom’s innovation is the Eyer2 Basic — a device designed to simplify workflows and expand access to high-quality eye care by combining portability, ease of use, and advanced imaging capabilities for both the posterior and anterior segments.
“With the Eyer2 Basic camera, you bring the device to the patient, making workflow more efficient and patient-friendly. What many OD and MD practices love about it is that anyone in the clinic can easily capture high-quality images — and there’s no need to move patients from room to room,” explains Finch
The device’s panoramic imaging function is another key highlight. “It enables you to create a panoramic image with up to 120 degrees field of view — giving you wider retinal coverage with excellent detail,” adds Hulsander.
For Martins, two things stand out: “The image quality and how easy it is to use.” This accessibility is crucial for clinics of all sizes.
Portability is another key advantage, as Homiller points out: “My favorite thing about Eyer2 Basic is its portability so it can reach underserved communities”.
By combining advanced technology with real-world usability, the Eyer2 Basic is helping improve eye care on a global scale — making it easier for clinics to capture faster, more accurate, and more efficient eye images.
About Phelcom
Phelcom Technologies is an American-Brazilian company that employs Physics, Electronics, and Computing to make visual health simpler, more connected, and smart.
Founded in 2016 by three young researchers, the company developed a portable retinal camera with an integrated smartphone. Its first prototype was inspired by co-founder Diego Lencione’s personal experience, as his brother had struggled with a severe vision condition since childhood.
In 2019, Phelcom launched its first product, the Eyer portable retinal camera. Five years later, the company introduced the Eyer2 Basic, a photo documentation platform capable of capturing high-quality images of both the posterior and anterior segments.
To date, Phelcom’s technology has benefited over two million people across multiple countries, including the United States, Japan, Chile, Colombia, the United Arab Emirates and Brazil. It has also been used in over 100 social outreach initiatives.
